Vision

The Internet has graduated into a mature channel for business applications. Call for Action recognises the fact that online business is now considered a normal, if not basic, business activity. However, the online channel remains fundamentally different from traditional commercial channels. The Internet’s highly dynamic nature and consumer-centred focus allows it to thrive in constant change, making it unpredictable and resistant to fixed structures. In contrast (and for good reasons), business processes are normally rigidly structured and designed for optimisation. This also counts for automation in business wherein stability and reliability are emphasised over flexibility.
Different service providers offer their expertise to these seemingly separate and incompatible worlds. On one hand, there are the full-service web agencies, CMS suppliers, web designers and other related internet businesses. On the other hand, you have traditional IT service providers, software suppliers and system integrators. Each and every one is an expert in their respective fields, but more often than not, the services and solutions they offer lack strategic integration and collaboration.
This limited way of providing services is now outdated as the playing field for effective online business strategy has grown so much bigger and complex.
Call for Action addresses this crucial need by providing services for online business that contribute to achieving optimal balance between structured business processes and unstructured internet activities.