“Here's two things that are of the utmost importance. Personal and entertainment. Which is why consumer insights and triggers are crucial and internet is such a wonderful media”

Charles Hale

creative / strategy director

Charles Hale has been working in the design and communications industry for 23 years. He is passionate about having a brand communicate with its target group. He has quite a track record when it comes to loyalty programmes, 1 to 1 communications, retail and branding issues. His work has been awarded several times. Charles is, both as a strategist and a creative director, the creator of Albert Heijn's 'Hamsterweken'. He is specialized in the development of communication platforms that enable both the consumer and the brand to meet their goals. 

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